MUMBAI , INDIA / NGO / APRIL 10TH 2014
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Credit: Reports and photographs are property of owners of intellectual rights. Seniors World Chronicle, a not-for-profit, serves to chronicle and widen their reach.
“A change agent is someone who has an inner flame pushing them out into the world to improve
it. My work at the Silver Innings is to feed that flame so it grows into a
bonfire. My hope is that each person’s flame will grow to be so bright that one
day we will create Elder Friendly World where Ageing becomes a Positive and
Rewarding Experience”
: Sailesh Mishra , Founder President, Silver Innings
Today 10th April 2014 on our Foundation Day, its an amazing experience, completing 6 Years, Silver Innings
has become a movement, a trend setter with its uniqueness and innovative
Positive approach towards Ageing.
We take this opportunity to Thank
all our supporters, well wishers , colleagues , friends , partners and all
Elders for their continuous support and blessings.
We
still remember that day, 10th April 2008, our Social Enterprise organization
'Silver Innings' was launched with website www.silverinnings.com
to work With Senior Citizens to provide need base service to Senior Citizens
and their family members.
The idea behind
Silver innings was to take the fear out of ageing by empowering the elders and
bringing dignity in their lives Who’s afraid of ageing? Is what the team at
Silver Innings believes in.
Silver Innings was
born with idea of a new beginning for our elders. It is a new path, the journey
of successful ageing. It is an initiative that was started by my young
change-makers team , Hendi Lingiah, (France), Prof Parul Kibliwala (India,SNDT)
Bhavesh Chheda (Web designer,India) and Sailesh Mishra(Marketing Professional,
India) who were far removed in distance
but united in the cause of elders.
The idea was
germinated by our founder Sailesh Mishra and took root with the support and
contribution of these individuals and many more people, to list them all will
be an endless list. Silver Innings took form as a one stop destination for
dissemination of information and resources for the elders and their family
members. The social enterprise opened a platform for discussing issues
regarding the elders and soon a need for a social organisation emerged. Taking
on this gaping need, Silver Inning Foundation a NGO was born in July 2008 to
address the micro and macro level issues of the elderly to create an
elder friendly world.
Silver Innings
had taken a bold and innovative step to address the issues concerning elders
with the help of technology by proactively using ICT in creating awareness and
sensitization. It believes in partnerships and networking and uses various platforms,
NGOs, educational institutes, medical institutes to promote the cause. It is
trying to break the centralised system by reaching out to the elderly where
they are situated and empowering them to find resources within them to deal
with the issues.
Silver Innings
believes in creating an environment and understanding of ageing as a positive
and beautiful experience with no negativity attached to it. A few organisations in recent years were
addressing some of the issues of the elderly. However there was a need for
better marketing of the issues of the elderly with proactive participation,
networking and advocacy towards the cause. A non-discriminatory, approach was
needed since most of the organisation working for elder care were addressing
the elites on the one hand and the down trodden on the other but the middle
class was somehow left out of this outreach.
Silver Innings
has a vision that after 20 / 30 years Silver Inning Foundation (SIF) , NGO will
ceases to operate, elders won’t any more need any NGO’s and we believes that
NGO’s should not survive on stakeholders.There will be only service and product
providers.That's why Silver Innings is working towards creating Elder Friendly
World where Ageing becomes a Positive and Rewarding Experience. Now its like
monopoly of handful organisations but it should be consumer driven market. A
social innovation and Social Entrepreneur module will make huge difference to
other wise most neglected and ignored sector of Senior Citizens globally.
Our
Sixth year 2013-14 was an Interesting year with lots of ups and down , but with
limited funds and human resources we could still make some difference with
events like Lectures , Workshop, Training, World days events, Heath
camps, Advocacy , Participation in national
and international conference's and also with some concrete New Initiative such
as :
Silver Innings Matrimonial & Companionship, A match making
bureau for senior citizens, launched in April 2013
Silver Innings FC ( Foot ball club of youths playing for
cause of Elders) we won all the
matches in Div III group E , we were the topper , launched in July 2013
A1 Snehanjali, Assisted living elder care home (for
Alzheimer's, Dementia, Parkinson and Very old) , one of its kind in Mumbai city
( Nalasopara west) , Launched in Aug 2013
Koffee with Kahani, launched in Dec 2013 with ‘The
Metrognome’ a Inter-generation programme promoting story telling
'Silver Innings' Registered as Trade Mark
16 vs 60 Cricket match (between Youths and Senior
Citizens) launched in Jan 2014, Inter-generation programme with
sports
Silver Innings Helpline, India’s first
online helpline portal only for Senior Citizens , Launched in Feb 2014, a brain
child of Ramaa Subramanium, co founder
Our
work was also appreciated when our founder Sailesh Mishra was Awarded with Rotary
Club Award , Dec 2013.
It was one of the important milestone with Book
Launch of ‘Karma
Kurry for the mind, body, heart and soul’ in Dec 2013 Book published by Jaico
with ‘Son of Million Parents’ our founder Sailesh Mishra change maker story.
We also got covered in many media,
print in English and local languages but
one of the important one, to be mentioned is Electronic Media Interview of our
Founder Sailesh Mishra regarding Old Age Homes and Senior Citizens issues at
World Islamic Network's WIN TV 'Haqeeqat
Telecast on 13th April 2013.
Doing all this we never realized when we had reached
out to one million people globally.
Some
real time Statics will give you an idea of our proactive online activity, being
pioneer in Asia using social media as tool for cause of aging :
Silver
Innings (SI) Group Outreach Reach Out ,
as on 9th April 2014
Website and Publications:
Websites
: Total Hits 1,71,187
www.silverinnings.com :
1,10,765 hit (since April 2008 )
http://a1snehanjali.com/ : 3841
hits (since Dec 2013)
http://silverinningshelpline.com/ : 2581 (since 16th Feb 2014)
http://silverinningfoundation.org/ :
Under Construction
Blogs: Total Hits
2,66,512
People
for Social Cause Blog: 1,32,190 (since July 2007 )
Silver
Innings blog :1,04,813 hit (Since April 2008 )
Alzheimer’s
Society (ARDSI), Greater Mumbai Blog: 17,996 hit (Since Jan 2011) - Managed by SI
Missing
Senior Citizen Alert Blog9,754 Hit ( Since 25th Nov 2011)
Silver
Innings Matrimonial and Companionship :
1759 ( April 2013)
Acquired Blog:
Seniors
World Chronicle 10,78,372 Hits (acquired
on 8th May 2012)
Social
Media:
Total
Followers/ Friends : 8093
Facebook
:6000 Followers/Friends (including personal)
Twitter :2093 Followers (Including Personal)
Facebook
Pages / Community : Total Likes 3109
Youth
for Seniors: 579 (Since July 2010)
Silver
Inning Foundation: 439 (April 2008)
Silver
Innings Matrimonial & Companionship: 109 (April 2013)
Silver
Innings: 604 ( April 2008)
Silver
Innings Young at Heart (Talent): 77 (Since 1st March 2014)
World
Elder Abuse Awareness Day: 232 (Since 2010)
The
International Network for the Prevention of Elder Abuse (INPEA): 532 (since
2011) Managed by SI A1 Snehanjali:
285 (since July 2013)
Silver
Innings Dementia Management Services(SIDMS): 91 (since April 2012)
Silver
Innings FC : 51 (Since July 2013)
Celebrating
Age (Event): 110 (Since 2012)
Facebook Groups : Total
Members 2559
Missing
Senior Citizen Alert: 700
Alzheimer's
Related Disorder Society of India (ARDSI): 975 Managed by SI
World
Elder Abuse Awareness Day: 460
Senior
Citizens National Solidarity Day 16th Aug: 354 Managed by SI
Online
Newspaper:
Silver
Innings Newspaper (Paper li ): 77
subscriber
Dementia
& Alzheimer's Times : 83 Subscriber
Total
Outreach For Social Media including Websites and blogs: 13,95,670 - 9th April 2014
Silver
Innings Members : 5000 ( since April
2008 )
Meri
News.com - Citizen Journalism : 36
Article published : 72,000 hits (5 years)
Reach
Out / Impact :
Indirect:
10, 00,000 plus people globally (through ICT - internet) since April 2008
Direct:
approx 1,00,000 people in India since
April 2008
Yes
we all are the Change to make this society for all Ages.
From
Team
Silver Innings
silverinnings@gmail.com
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Credit: Reports and photographs are property of owners of intellectual rights. Seniors World Chronicle, a not-for-profit, serves to chronicle and widen their reach.
