Rock legend Bruce Springsteen has graced countless magazine covers, from Time to Rolling Stone. But today, on his 60th birthday, he has turned up in a place many of his fans would never have imagined: the cover of AARP The Magazine.
The AARP (formerly the American Association of Retired Persons) is not exactly the place we’d associate with a rock icon. But editor Nancy Perry Graham said Mr. Springsteen’s landmark birthday was an ideal time to feature him.
“We put Bruce on the cover first and foremost because he was turning 60,” she said. “Like the rest of America, we found that to be inspiring. Looking at Bruce, he really personifies our message at AARP that attitude matters more than age.”
Bruce Springsteen rocks with the AARP.
The tribute package doesn’t include an interview with Mr. Springsteen, who is on tour, but it features conversations with his friends, including filmmaker Jonathan Demme, director of “Philadelphia,” for which Mr. Springsteen composed the Academy Award-winning theme song “The Streets of Philadelphia.” (Mr. Springsteen also wrote an original song for “The Wrestler,” for which he recently won a Golden Globe award.) Mr. Springsteen’s concert team also provided free tickets and backstage passes for a contest that drew 46,000 entrants from all age groups,Ms. Graham said.
“He’s one of these crop of 50-plus and 60-plus celebrities who are busier than ever in their older years and doing some of their best work,” Ms. Graham said. “The message with Bruce Springsteen is that 60 rocks.” rc]
Copyright 2009 The New York Times Company
September 23, 2009
USA: ‘The Boss’ Turns 60
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NEW YORK, NY / The New York Times / Health / September 23, 2009
By Tara Parker-Pope
Rock legend Bruce Springsteen has graced countless magazine covers, from Time to Rolling Stone. But today, on his 60th birthday, he has turned up in a place many of his fans would never have imagined: the cover of AARP The Magazine.
The AARP (formerly the American Association of Retired Persons) is not exactly the place we’d associate with a rock icon. But editor Nancy Perry Graham said Mr. Springsteen’s landmark birthday was an ideal time to feature him.
“We put Bruce on the cover first and foremost because he was turning 60,” she said. “Like the rest of America, we found that to be inspiring. Looking at Bruce, he really personifies our message at AARP that attitude matters more than age.”
Bruce Springsteen rocks with the AARP.
The tribute package doesn’t include an interview with Mr. Springsteen, who is on tour, but it features conversations with his friends, including filmmaker Jonathan Demme, director of “Philadelphia,” for which Mr. Springsteen composed the Academy Award-winning theme song “The Streets of Philadelphia.” (Mr. Springsteen also wrote an original song for “The Wrestler,” for which he recently won a Golden Globe award.) Mr. Springsteen’s concert team also provided free tickets and backstage passes for a contest that drew 46,000 entrants from all age groups,Ms. Graham said.
“He’s one of these crop of 50-plus and 60-plus celebrities who are busier than ever in their older years and doing some of their best work,” Ms. Graham said. “The message with Bruce Springsteen is that 60 rocks.” rc]
Copyright 2009 The New York Times Company
Rock legend Bruce Springsteen has graced countless magazine covers, from Time to Rolling Stone. But today, on his 60th birthday, he has turned up in a place many of his fans would never have imagined: the cover of AARP The Magazine.
The AARP (formerly the American Association of Retired Persons) is not exactly the place we’d associate with a rock icon. But editor Nancy Perry Graham said Mr. Springsteen’s landmark birthday was an ideal time to feature him.
“We put Bruce on the cover first and foremost because he was turning 60,” she said. “Like the rest of America, we found that to be inspiring. Looking at Bruce, he really personifies our message at AARP that attitude matters more than age.”
Bruce Springsteen rocks with the AARP.
The tribute package doesn’t include an interview with Mr. Springsteen, who is on tour, but it features conversations with his friends, including filmmaker Jonathan Demme, director of “Philadelphia,” for which Mr. Springsteen composed the Academy Award-winning theme song “The Streets of Philadelphia.” (Mr. Springsteen also wrote an original song for “The Wrestler,” for which he recently won a Golden Globe award.) Mr. Springsteen’s concert team also provided free tickets and backstage passes for a contest that drew 46,000 entrants from all age groups,Ms. Graham said.
“He’s one of these crop of 50-plus and 60-plus celebrities who are busier than ever in their older years and doing some of their best work,” Ms. Graham said. “The message with Bruce Springsteen is that 60 rocks.” rc]
Copyright 2009 The New York Times Company
