CHENNAI, Tamil Nadu (The Hindu), August 3, 2008:
By Vidya Venkat
____________________________________
A platform for 80 million candidates
Chance to volunteer for social cause
____________________________________
The old and the aspiring have reason to cheer.

Dignity Foundation in partnership with ICICI Prudential Life Insurance has launched www.dignitysecondcareers.org, the first job portal in India meant exclusively for senior citizens.
The portal is a unique platform for the estimated 80 million senior citizens of India to find suitable opportunities.
Speaking at the launch of the job portal in the city on Saturday, founder-president of the Foundation Sheilu Sreenivasan said, “All retirees in any part of India can access this portal for job opportunities.” She said the Foundation had already written to the CEOs and HR managers of several companies asking them to register with the job portal.
For senior citizens, a second career is usually meant for being meaningfully occupied rather than just making money. So, the job portal provides old persons with opportunities to volunteer for various social causes, Ms. Sheilu said.
Managing Director and Chief Executive Officer of ICICI Prudential Life Insurance Shikha Sharma said, “There are some jobs where experience and patience count. Who else can be a better candidate for these but senior citizens?”
At the launch, former Chairman of Murugappa Group M.V.Subbiah urged senior citizens to be active. “If you don’t use it, you lose it,” he said.
Copyright © 2008, The Hindu.
_____________________________________________
Shikha Sharma
Second Careers is a unique initiative developed towards enabling retired individuals to commence new careers.
In October 2007, ICICI Prudential Life and Dignity Foundation came together to promote the cause of productive ageing amongst senior citizens in India. One of the key focus areas of this partnership is to provide second career opportunities to those who seek to utilize their expertise in a meaningful manner even after retirement.
We developed this platform to bring together companies who are keen to benefit from the rich experiences of the retired citizens, and seniors who are enthusiastic to pursue a second career. We are confident that through this website and our other initiatives, we will be able to popularize the concept of re-employment of senior citizens in our country.
Shikha Sharma
MD & CEO, ICICI Prudential Life Insurance
_________________________________________