BERLIN, Germany (Universität der Künste Berlin), February 4, 2008:
DREMI (above) is by design student Sang Woo Lee, an alternative to those tough-to-open-jar-lids which offers a better grip and includes a small slot to add some extra force with a piece of cutlery when necessary.
DREMI is one of the 157 packaging design concepts (in German) contributed at the "Pack Ein, Pack Aus, Pack Zu" design competition which focuses on the demographic developments in Germany and the increase of the number of elderly.
Germany has the third-largest proportion of elderly people worldwide - approximately every fourth person is over 60 years old.
The goal was not to find specific packaging solutions for older people but to create attractive solutions that work for all generations aka universal design.
This report is based on a blog by Arnold Van Bezooyen (arnold@vanbezooyen.com) of Hamburg, Germany (www.vanbezooyen.com) on www.core77.com
