MUMBAI (HARMONY Magazine), January 2007:
You are no longer 60 years 'old', but 60 years 'young', according to an Internet survey by marketing information company AC Nielsen, conducted in 41 countries.
"More people are spending their 60s as they would have their middle-age, while those in their 40s are ready to turn back the clock to the flirty 30s," goes the survey.
"We are living longer, significantly increasing the number of years we are old, relative to the years we are young," Sarang Panchal, customised research executive director at AC Nielsen, tells The Times of India.
"Amitabh Bachchan in his 60s is more sought after among Indians than any other younger actor, while examples of Indian politicians reaching the peak of their career much past their youth are plenty."
When the survey asked Indian consumers about their attitude toward age, 70 per cent agreed the 30s are the new 20s and the 40s, long considered to be the end of youth, are actually the new 30s.
Source: Harmony, January 2007
January 30, 2007
INDIA: The New 60
MUMBAI (HARMONY Magazine), January 2007:
You are no longer 60 years 'old', but 60 years 'young', according to an Internet survey by marketing information company AC Nielsen, conducted in 41 countries.
"More people are spending their 60s as they would have their middle-age, while those in their 40s are ready to turn back the clock to the flirty 30s," goes the survey.
"We are living longer, significantly increasing the number of years we are old, relative to the years we are young," Sarang Panchal, customised research executive director at AC Nielsen, tells The Times of India.
"Amitabh Bachchan in his 60s is more sought after among Indians than any other younger actor, while examples of Indian politicians reaching the peak of their career much past their youth are plenty."
When the survey asked Indian consumers about their attitude toward age, 70 per cent agreed the 30s are the new 20s and the 40s, long considered to be the end of youth, are actually the new 30s.
Source: Harmony, January 2007
